Publicity Campaign Management

Media relations involves building relationships with journalists, producers, podcast hosts, and media outlets to secure coverage that increases visibility, credibility, and awareness for your organization.

Outlets are selected based on your goals, target audience, and story. We conduct outreach to a variety of media platforms, including:

• Television news stations

• Morning shows

• Radio talk shows

• Podcasts

• Digital news outlets

• Industry publications

• Community publications

• Online media platforms

Media outreach begins within 5 business days after onboarding and receipt of all required materials.

Media response times vary by outlet. Interview bookings and media placements typically occur within 2–6 weeks, depending on editorial interest, newsroom schedules, and the current news cycle.

No. Traditional earned media coverage cannot be guaranteed because editors and producers make final decisions regarding what they cover.

However, we develop strategic pitches, conduct targeted outreach, and follow up to maximize opportunities for coverage.

Earned media is coverage secured through media outreach and editorial interest, such as a news interview or feature story.

Paid media involves advertising or sponsored content where placement is purchased directly.

Our media relations services focus primarily on earned media opportunities. Because media coverage is determined by editors and producers, placements cannot be guaranteed. If earned media opportunities are not secured during the campaign, we may proceed with alternative visibility options such as sponsored content, paid interviews, business spotlights, podcast features, or advertising placements to help you reach your target audience.

Media outreach often requires multiple touchpoints. We conduct follow-up outreach and continue identifying opportunities throughout the campaign. While responses cannot be guaranteed, persistence and strategic pitching significantly improve results. If media outlets do not respond within our allotted time frame (up to 3 weeks), we will proceed with paid media placements based on the goals of the campaign. 

• Media outreach summary

• Placement opportunities secured

• Coverage links and clips

• Audience reach estimates

• Campaign recommendations

• Next-step opportunities

We recommend booking at least 8 weeks before a major event, launch, fundraiser, campaign, or announcement whenever possible. This allows adequate time for planning, outreach, follow-up, and scheduling. This allows adequate time for planning, outreach, follow-up, and scheduling.

If you're unsure where to start, schedule a consultation. We'll discuss your goals, audience, timeline, and budget, then recommend the media services best suited to your needs.